5 Essential Branding Rules for Hemp Based Products

Creating a brand out of hemp goes beyond coloring schemes and catchy phrases. You must have a sense of purpose, bold vision and street-smarts.

Hemp industry is not business as usual, other conventional methods tip-toe and hemp is full throttle. These are 5 unwritten branding rules for hemp based products, the rules which were created on the front line and developed with the help of success and failures.

Do so to your peril, but once you are willing to forge your own path, then we are going deep.

1. Talk The Truth, Even When It Hurts

The word authenticity is no buzz in this rapidly expanding industry; it is the blood pump of prosperous hemp brands. Your consumers are educated, love research and they are not afraid to ask the hard questions. Integrity in not an option.

• Be honest: Label what is sourced, how it was extracted and strength. When your oil is not full-spectrum, do not allude to it. Make it spell out.

• Post your tests: The test result of a 3rd party laboratory has to be one click. Publish them in a regular manner. There is no need to wait until the customer contacts you and asks to provide documentation.

Storytelling vs. spin: All brands have a story to spin, but your back story needs to reflect the truth. Customers would like to know the way your products are grown, was the soil clean? Did it qualify as local? Real life stories, particularly in hemp capture loyalty.

An unkind reality? Saving one dollar may cost a person to cut corners, which would inflate the current profits, but ruin credibility, in some cases a lifetime supply.

2. Learn Before You Sell

Do you think that you are merely selling to customers? Think again.

You have been making a movement. Hemp products (tinctures, topicals, snacks, etc.) exist in the mist of legends and myths.

Education as Your Superpower

• Barriers to break: Eliminate stigma by means of using social contents, infographics and spunky FAQs. What is hemp and what are its differences with marijuana and why is CBD not a drug?

• Present not only the style: Post peer-reviewed research and offer web-based seminars to professionals. Make it easy, never patronize your readers.

• Instructive content: Video or written tutorials that show how products and services may be used safely may turn skeptics into lifetime customers.

An hemp market brand that empowers with facts is not a company doing such because times are changing, it is the company that causes the tide to change.

3. Your Community as Plant Roots

Hemp has never been a convention product. Modern consumer is equally concerned about the effect on the community as much as the efficacy.

• Commerce in the community: Support the local community with sponsorship. This helps to get your brand firmly established in the ground of life in the community.

• Team up: Find partners among health practitioners, local farms and co-ops. Share ideas, resources and goodwill.

• Philanthropy matters: Give away part of the profits, open the relief fund of farmers, help the drug-free educational programs.

This not only makes your brand associated with good works but also indicates that you are not a glamorous outsider on a trend, you are a neighbor.

4. It is Not Bad to Be Unduly Strange about Your Image

Life without color is dull. Nothing is memorable about bland.

It can be that you have no other wild card left in the hemp business, where most of what you can say is boxed up by regs.

Visual Distortion Make Visual Interruption

• Unforeseen packaging: Hemp does not imply green-everything. Your tincture is perhaps in pastel glass. Or perhaps, it is encased in sustainable wood.

• Edgy voice: Do you cuss a bit in your copy? Is it sarcastic or light-hearted? Great! Be memorable.

• Brand mascots or cartoons: Design your own characters, or funny cartoons to make up your brand youthful and humorous.

When someone is shocked they tend to sit up. Happiness makes them recurring.

Do not hesitate to break what would be considered as sensible rules, as long as it is not illegal and off-brand.

5. Turn Customer Experience into a Conversation and not a Transaction

Selling what you make is not your final goal. It is the fire that gives rise to conversation, response, loyalty and promotion.

In hemp marketing, affiliation, once again, beats the grind of the hard sell a 100 percent of the time.

Make Shoppers Fans

• Don,t just email text: It can be a direct outreach such as sending a text or having an unexpected text update.

• Seek feedback: Post user stories, request reviews and respond to any and all comments, including cranky ones.

• Provide service: Perhaps one is not confident on dosing, or fears a drug test on your product. Establish casual, no judgment channels of communication.

It is the brands that are not only hype but also heart that bring success to the hemp arena. The ears would listen and able to last years.

Some Branding Myths in Hemp hardly ever discussed

1. That way you have to make use of green in your logo. False! Stand out. Follow the hue purple, yellow, midnight blue. Color is a language on its own; don not allow it to say me too.
2. Humor is not done on serious brands. The truth? The most gentle touch makes the strongest impression.
3. The influencers of wellness only count. There is no such thing. The day-to-day end-users recounting their story of transformation has the potential to initiate a goldrush and it could be grassroot level.

Fact: Bold Brands Take the Cannabis Crusade

There are regulatory tangles. There is a rising demand of clarity, safety and an impact.

However, as the regulations move, the loudest hemp brands continue to hold onto some internal compass guides: sincerity, education, heritage, courageousness, and discourse. When it comes to a market full of parity, the unwritten rules are not merely recommendations–but jumping blocks toward an oversize influence.

Turn on a dime, think big, and observe as your brand hits a chord with the hemp-loving tribe of people who want more hemp solutions with heart, soul, and all the substance.