Wellness brands don’t always get noticed on Instagram, to say nothing of CBD startups. But there are some visionary brands that conquered likes and turned them into actual revenue by overcoming the idiosyncrasies of the platform and the regulations held up against it.
These effective examples of successful CBD marketing case studies. Are you all set to transform as an Instagram wallflower to a must-follow CBD innovator? Take a closer look at these practical blueprints.
Case Study 1: GreenLeaf Glow – Wellness by True Community
Story by Story A Trustful Culture Drives It Home
GreenLeaf Glow is another boutique CBD brand in Colorado, which also experienced the same limitation as most others, namely, no paid advertising, is cautious of how to label its product, and has a skittish audience. Thus, they chose an alternative route of utter genuineness.
Their tactic consisted of:
• Real User Diaries: GreenLeaf Glow created Mini-biographies of actual consumers every week (with their signature), inviting fans to go on a health journey with them as they share their lives via unedited posts and bare video vignettes.
• Truthful Q&A Sessions Weekly Instagram Lives prioritized the aspect of science and encouraged the doctors and product formulators to be honest during the experience by communicating their answers directly and avoiding any evasions.
Zero-Photoshop Product Placement: The photos give a preference to common life: no lush, excessively staged shots, no fancy trails, no perfect desks and countertops: instead, there are crude messy ones to give the sense of the product belonging to real life.
Outcome:
The amount of posts and shares saved increased constantly by two times each time a new “diary” feature was created.
Comments made per post increased by 250 percent in three months. DM requests about products surpassed email assistance over the first time in history.
The twist is that Instagram algorithm does not favor like spam content but rather those that generate save, share, and conversation. The emphasis of GreenLeaf Glow on authenticity made their posts last to a longer extent, and this is equivalent to free advertising and a ton of trust.
Case Study 2: Botanica Bliss – The Power of Micro-Influencer Swarm
The Little Voices Make Big Difference
When most of the CBD companies aim to collaborate with influencers with millions of followers, Botanica Bliss used the numbers to their advantage. According to their marketing boy, they wanted their products in tangible hands not in magazine shelf ready.
They were planning to annex:
• Micro-Influencer Army: Worked with more than 40 micro-influencers (with 2,000 up to 15,000 followers) within wellness, yoga, skin and lifestyle verticals.
• Mini-Saga Reels: Influencers did not merely receive products to test: they were asked to film and write their own 7-day wellness transformations, all of which were on 15-second Reels. These Reels were then sewn together in the principal brand page into the epos of highlight excursions.
• Authentic Engagement Giveaways: Backers were asked to share stories of how they would use CBD to improve their everyday life as an entry into a contest; rather than like to win. The most appropriate answer of each week was featured, and followed up by a direct message of the brand itself.
The most important findings of Botanica Bliss:
• The follower count increased by 42 percent in 60 days, and all this was organized naturally.
• The engagement on reels was threefold as compared to those of a static photo post.
• Email opt-ins (taken through the use of a follow and click mini-saga) increased by 175 percent.
Lesson learned: Instagram algorithm favors diversity, partnership, and multi-touch-journeys. The same effect of spending less money to achieve more can be obtained by a swarm of micro-influencers rather than placing all the eggs in one basket.
Case Study 3: Urban Drop CBD The Gritty Education, Viral Loops
Turning the Table on Learning
Urban Drop CBD was not vanilla oriented. Their way of pooh-poohing the skeptics was so incisive, so sparkling, so unwearying.
The best moments of their campaign:
MythBuster Animations: They were brief, roll-on-the-floor-laughing animations. The myths with CBD were busted there, and they were filled with humorous elements: dancing tincture bottles, dramatized before and after stress monsters, and, of course, a regular character-based icon dubbed the CBD Uncle who consistently got everything wrong.
• User Polls and Interactive Stories: Urban Drop did not ask followers only to read something, but they gave them a choice and tested people on polls and quizzes every week (Fact or Fiction: CBD Edition). Immediant correspondence combined with an incentive to come back in a day to get answers.
• Referral Contest: “Tag a Skeptic”: All posts encouraged the followers to bring a CBD skeptic and tag a friend they needed a little bit of push. Urban Drop replied with unexpected DMs, backstage videos, or coupons to the skeptic and the co-founder.
What happened:
The number of stories which the participants took part in increased four-fold- the number of persons who took part in the polls became more than twice the number of followers.
• Viral referral posts ended up multiplying the sales of one of the single best-selling oil in the company by 600 percent in two weeks.
Even those who were most skeptical at first, were now DMing inquiries by the bucketload, and sampling.
Seven Workable Magic Tricks of These Case Studies
- Focus on the customer, not on the founder. The truth is stronger than sales talks.
- Manufacture with multitudinous hands. Micro-influencers make waves when their followers get overlapped.
- Amaze and educate at the same time. Humor, suspense, or images, it does not matter, but definitely not just another post about CBD.
- Think and speak instead of having numbers. Either save, comment, or tag-personalize it, not transactionalize it.
- Reward sharing. Provide a reason to endear your readers and make them attract a friend and cause an avalanche effect.
- Go on air, and manage the hard questions. Polish can never win out as over transparency.
- Be steady, agile and always attentive. Test what works, adjust on the fly and be in high places with your fans.
At what point will this Instagram Case Study of your brand start?
All of these effective CBD marketing case studies show this: Magic happens when you put doggone algorithm to bed and feed its appetite to connect.
Therefore, do not be afraid to experiment, do not be afraid to expose, and do not be afraid to turn your followers into stars of your Instagram path. Your cracked the code story may be next!
