If you’re running a hemp business, you’ve probably asked yourself: How do I get more leads without wasting time or cash on things that don’t work?
Good news—I’ve got you covered. This guide is packed with real strategies you can start using right now to bring in quality leads that’ll actually convert.
Let’s jump into the 9 ways to generate leads for your hemp business:
1. Build a Killer Website Optimised for SEO
Your website is your digital storefront. If it doesn’t show up on Google, you’re invisible.
Focus on:
- Using keywords like “hemp marketing” or “CBD products” in your content.
- Creating detailed product pages and blogs (like this Hemp SEO Guide).
- Getting backlinks from high-authority sites.
👉 Check out 5 Proven Link-Building Techniques for Hemp Businesses.
2. Leverage Social Media to Target Customers
Social media platforms like Facebook, Instagram, and LinkedIn are goldmines for hemp businesses.
- Post content that solves problems for your audience.
- Run ads targeting specific demographics interested in hemp.
- Join hemp-related Facebook groups to connect with your niche.
Pro Tip: Post consistently and engage in the comments. It builds trust and visibility.
3. Offer a Free Lead Magnet
Everyone loves free stuff. Create something like:
- An ebook: “The Top Benefits of Hemp Products.”
- A free consultation on hemp marketing.
- Discount codes for first-time buyers.
Use these to capture email addresses and nurture leads through newsletters.
👉 Read More About Hemp Lead Generation Strategies.
4. Use Content Marketing That Educates
Blogging isn’t just about writing—it’s about solving problems your audience has. Topics like:
- “Why Was Hemp Banned in the USA?”
- “Top Hemp Business Marketing Tips.”
👉 Explore the Complete Beginner’s Guide to Digital Marketing for Hemp Businesses.
5. Run Google Ads for Instant Results
Want quick traffic? Google Ads work wonders for driving leads to a landing page.
- Target keywords like “Buy CBD oil near me” or “Hemp products online.”
- Set up retargeting ads for visitors who don’t convert right away.
Pro Tip: Use geo-targeting if your hemp business serves specific areas.
6. Engage in Cold Outreach
This isn’t just cold calling—it’s personalised outreach.
- Use LinkedIn to connect with potential clients.
- Send emails offering value (not just asking for sales).
Template Idea:
“Hi [Name], I noticed you’re in the [CBD/hemp industry]. I’d love to share some marketing ideas that are working right now for hemp businesses. Can we schedule a quick 10-min call?”
7. Partner with Influencers
Find influencers in the hemp or wellness space to promote your products or services.
- Look for people with engaged audiences (not just big follower counts).
- Offer affiliate deals or sponsorships.
Example: Hemp fitness coaches or eco-friendly bloggers.
8. Start a Podcast or Join One
Podcasts are a powerful way to share your expertise.
- Talk about trends in the hemp market.
- Invite guests from the industry.
Don’t have time to start one? No worries—become a guest on existing hemp-related podcasts.
9. Use Email Marketing to Nurture Leads
Your email list is one of your best assets. Keep them engaged with:
- Weekly tips about hemp benefits or trends.
- Case studies showing how your products/services deliver results.
- Limited-time offers.
👉 Check Out the Ultimate Hemp Marketing Blueprint.
FAQs
How do I know which strategy will work best for my hemp business?
Start with one or two strategies and track your results. If Google Ads work, double down. If blogs get traffic, scale up content marketing.
What’s the fastest way to get leads?
Google Ads and social media campaigns usually deliver leads faster than SEO or content marketing. But remember—paid leads stop when the ads do.
Why isn’t my website getting leads?
Check your SEO. If you’re not ranking for the right keywords, potential customers can’t find you. Also, ensure your site is user-friendly and mobile-optimised.
