Digital Marketing for Hemp Companies is essential to your success, especially with all the advertising limitations.
With over 18 years of experience marketing hemp products and companies, we’ve put together our perspective on what you need to do very well for yourself with your hemp company in this Beginners Guide to Digital Marketing for Your Hemp Business.
Would you like to have your hemp business stand out and grow in a crowded marketplace?
If you want to reach a larger audience, land more customers, and generate more revenue, digital marketing will be the perfect strategy for your hemp business.
In this post, we will walk through what’s digital marketing and the basics and types of digital marketing for your hemp business.
Thus, your hemp business will have an online presence and effectively connect with your target audience.
By following this guide, you’ll be well on your way to achieving success in the digital landscape for your hemp business.
With our 18 years of experience in marketing hemp products, we know a thing or two about hemp, and digital marketing.
What Is Digital Marketing?
It is a form of marketing where digital channels like social media promote your products and services.
In today’s technology-driven world, businesses must have an online presence. Hence, digital marketing is crucial for the success of your business.
Therefore, as a digital hemp marketer for your business, you’ll utilize tools and platforms such as content marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and more.
Such tools allow you to engage with your customers globally and drive conversions for your hemp products or services.
A benefit of digital marketing or hiring a marketing agency is that you will have real-time results that you can track and analyze.
Therefore, you will make data-driven decisions and optimize your marketing strategies for better outcomes.
Hence, digital marketing is better than traditional marketing for hemp businesses.
It’s because, with traditional marketing, you’ll be utilizing methods like print media, magazines, and fliers, which are hard to measure metrics (KPIs) on.
According to WARC Media, global publishing print advertising revenue has halved in the last six (6) years, from $75.9bn in 2016 to $37.3bn in 2022.
Therefore, for the modern business strategy, digital marketing will help your hemp business stand out in an ever-evolving marketplace.
The Basics and Types of Digital Marketing
There are primary tools and techniques you need to know that will build a solid foundation for your digital marketing efforts.
They include having and creating a website that will display your products and services.
Content on your website that is optimized, building an email list from the website, and making your site easy for visitors to navigate and find information.
Therefore, these tools and techniques are digital marketing tactics you have to utilize for a successful marketing campaign.
Thus, digital marketing has different components that work together to achieve specific goals.
The types of digital marketing include:
1. Search Engine Optimization (SEO)
Google processes approximately 99,000 search queries every second, translating to 8.5 billion searches daily and around 2 trillion global searches yearly.
The average person conducts between three (3) and four (4) searches daily.
Therefore, for your hemp brand to be on the top pages of Google, you’ll need to utilize SEO on hemp websites.
It means that you’re optimizing your website to rank higher in search engine pages like Google or Bing.
Hence, this boost in rankings means that you’ll have an increase in traffic to your website.
But before you achieve this traffic increase, different SEO methods affect your website ranking. They are on-page SEO, off-page SEO, and technical SEO.
On-page SEO is the type of SEO that focuses on all the content on a website.
That includes text, images, and links.
Therefore, you are optimizing website content to rank higher on search engines.
On-page SEO involves utilizing different tactics that will help in better ranking, and they include:
Keywords – it’s crucial that you perform keyword research to find and answer questions from the reader.
Whereby you’ll rank for such keywords to improve traffic to your site.
Also, integrate those relevant keywords into your website content. So that customers can easily find your hemp business.
Meta-descriptions – are a summary meant to advertise and highlight the website content to the reader.
Also, has the relevant keywords included.
URL structure – to make your site more search engine-friendly, use hyphens to separate words in your URLs.
Make your URL short and descriptive for people to find what they’re searching for.
High-quality content – if you have a website with poor content, different SEO tactics usage will be irrelevant.
Due to the fact your content doesn’t answer the readers’ questions or solve their problems.
High-quality content should be helpful, informative, easy to read, well-researched, and original.
Internal linking – involves linking to other pages on your website, making it easier for search engines to crawl. Also, you’ll increase the time users spend on your site.
These are just some of the on-page SEO tactics utilized, and others like alt text, headings, title tags, and page performance and speed are also relevant.
So, any activity you perform on your site to help improve its search engine rankings is considered on-page SEO.
Off-Page SEO involves utilizing different factors and techniques not actually on your website to influence your rankings.
Such techniques include:
Backlinks (inbound links) – are when one website links to another.
It signals to search engines that your site is trustworthy and authoritative.
Guest posting – involves writing a post on another website (guest contribution) and including links in that post pointing to your site.
Social media promotion – Content posted on social media sites does not directly affect your search engine ranking. However, it is a form of link-building because you’re promoting your content to a target audience.
Influencer marketing – it’s a collaboration between brands and individuals with a significant social media following to promote your brand’s products and services.
It involves the technical aspects of your website that can affect SEO, like the site speed.
Therefore, you ensure your website is optimized so search engines can find, crawl, understand, and access it without problems.
Thus, technical SEO is not involved with the website content or promotion.
It is more so on whether your site is mobile friendly, the domain format, site speed, and if there are any broken links.
If you’re ready to take your online presence to the next level, check out our hemp SEO services.
2. Content Marketing
It is the process of sharing and creating content that’s valuable and informative to your target audience.
This form of digital marketing for your hemp business will lead to brand awareness, an increase in site traffic, lead generation, and more sales.
Eighty percent (80%) of marketers report success in achieving brand awareness, with 75% saying it builds credibility or trust and 70% saying their content marketing educates audiences.
Another 96 percent (96%) of all marketing decision-makers today say content marketing has been effective for their brand.
And one (1) in five (5) describe content marketing as effective.
Some of the channels you can utilize in your content marketing strategy include:
- Blog posts
- Whitepapers and eBooks
For more information on using content marketing tools and vital strategies to grow your hemp business, click here to read our free guide!
3. Social Media Marketing
When creating a digital marketing strategy for hemp business social media is pivotal.
Social media rules the modern world. Hence, marketers should use these platforms to connect with their audience.
In the USA there are 302.35 million social media users as of 2023.
That means 90% of the total US population uses social media actively. And Facebook is the most popular social media platform in the US, with 74.2% of adults using it.
Therefore, social media marketing involves promoting your products, services, and content to boost brand awareness and drive traffic to your site.
It can also help generate leads for your business.
Some of the social media platforms you can utilize are:
While utilizing these platforms, you must identify where your target audience is most active and be consistently present there. It will help you avoid spreading yourself thin.
4.Video Marketing FOR HEMP COMPANIES
Video marketing is what it sounds like. It involves creating and sharing video content on platforms like TikTok, YouTube, and Instagram to promote a brand, product, or service.
According to a video marketing survey, the return on investment (ROI) on video content is good.
As a result, 86% of video marketers say video has increased website traffic.
94% of video marketers say video has helped increase user understanding of their product or service.
Also, 84% of video marketers say video has helped them generate leads.
And 78% of video marketers say video has directly helped increase sales.
Not sure how to get started? Check out our hemp video marketing services.
5. Email Marketing FOR HEMP COMPANIES
Despite the rise of different messenger app usage like Slack, email remains an integral part of many businesses and people.
Therefore, email marketing is one of the essential components of digital marketing for businesses.
As a result, email promotes content, discounts, and events. And also direct customers toward the business’s website.
Thus, it’s a direct and cost-effective way to nurture leads, promote products, and build lasting relationships with your audience.
The customers have provided their emails to you because they subscribed to your blog, newsletter, or webinar.
Therefore, they are interested in your products and content. Thus, it’s okay to target them with an email marketing campaign.
6. Paid Advertising FOR HEMP COMPANIES
It involves utilizing platforms like Google Ads and social media ads to target your specific audience.
You can use this marketing strategy for your hemp business if you’re still growing your blog and not getting the expected traffic.
These paid ads will serve as a way for your brand to have visibility, increase brand awareness, and reach wider audiences who haven’t found you yet organically.
Final thoughts on Digital Marketing for Hemp Companies In Summary
There are different strategies of digital marketing for hemp businesses that can be tricky at first.
But once you get the hang of it, you may find it is one powerful and lucrative form of advertising.
Therefore, a robust digital marketing strategy is essential for success with any hemp-based product or service.
So your hemp business growth is dependent on a solid online presence, understanding its target audience, promoting itself, and leverage the digital marketing channels.
It ensures that you have a relationship with your customers.
However, for your hemp business to remain relevant and competitive, it must adapt and refine its digital marketing efforts in an ever-evolving marketplace.
Hemp entrepreneurship and business can be difficult, so we’ve created free guidebooks to help you in this journey.
Download them below.