The Complete Beginner’s Guide to Digital Marketing for Hemp Businesses
Digital Marketing for Hemp Companies is essential to your success, especially with all the advertising limitations. With twenty years of experience marketing hemp products and companies, we’ve put together our perspective on what you need, to do very well for yourself with your hemp company in this Beginners Guide to Digital Marketing for Your Hemp […]
17 Ways Brand Strategy Grows a Hemp Business
Brand strategy plays a critical role in the success and profitability of a hemp company. You might think that branding is only about looking good, or that it’s just about your logo and colors, but it’s not. After working in the hemp industry for almost two decades, specifically in the fields of branding and marketing, […]
5 Benefits of Hiring a Hemp Marketing Agency for Your Brand
If you’re ready to grow your business and achieve your brand’s goals, it’s time to consider hiring a hemp marketing agency. The hemp industry has experienced tremendous growth in the last few years. And hemp brands have been experiencing this growth. But with this growth and demand increasing, the hemp industry is becoming competitive. Therefore, for […]
HempAware’s Hemp Marketing Platform vs HubSpot
Discovery why hemp companies are choosing MyChangeMachine HempAware’s Marketing Platform over HubSpot!
Your Hemp Logo Is Not Your Brand
In the world of hemp, where the demand for cannabis products continues to rise, establishing a strong and recognizable brand is crucial for success. Many businesses in this industry often make the mistake of assuming that their logo alone is enough to define their brand. However, it’s essential to understand that your hemp logo is not your brand. It is merely a visual representation of your company, a symbol that catches the eye and sparks curiosity.
Think about it: when you hear the word “brand,” what comes to mind? Is it just a logo or a clever slogan? Or is it something more profound, more intangible yet immensely powerful? Your brand is the story you tell, the emotions you evoke, and the values you embody. It’s the unique voice that sets you apart from the competition and resonates with your target audience on a deeper level. And while your hemp logo plays a role in conveying some of these elements, it is just one part of a much larger puzzle.
So, why is it so crucial to recognize the distinction between a hemp logo and a brand? Well, imagine this scenario: you walk into a dispensary, and you notice two different hemp products on the shelf. Both have attractive logos, but one of them stands out because it has a compelling brand story behind it. Which one are you more likely to choose? The one that only has a visually appealing logo or the one that connects with you on a personal level? Most likely, it’s the latter.
How to Do SEO for Cannabis and Hemp Websites
This article breaks down the challenges, the “why,” and how to do SEO for cannabis and hemp websites. So you can not only make a difference in the world, but a great living doing it. When you’re ready, get the 411 on the 420 below. In recent years, the cannabis and hemp industries have experienced […]
The Top Hemp Marketer You’ve Never Heard of
MEET THE WORLD’S TOP HEMP MARKETER The purpose of this post is to not only introduce you to Tyler Hemp, the world’s top hemp marketer and hemp branding expert, but to give you a solid overview of how to market your hemp products in a saturated and confusing hemp marketplace. Okay so for full transparence, […]
The #1 CRM for Hemp Companies ALL-IN-ONE SOLUTION
We are so excited to announce our CRM for Hemp Companies! Over the course of my 18-year journey in the hemp industry, I have observed the rise of several notable hemp companies and entrepreneurs that have achieved remarkable success. At the heart of their operations, an element that has remained consistent is their ability to […]
A Guide to the Difference Between Hemp Marketing and Hemp Branding
difference between hemp marketing and hemp branding
10 Hemp Marketing Tips to Increase Brand Awareness and Drive Traffic to Your Site
There is a bigger reason for us sharing these hemp marketing tips with you. If you haven’t already felt our love and passion for hemp, then it won’t take long for you to realize how much we love this plant, and helping companies like yours to succeed. We believe that hemp is the number one […]
